Agent Branding

Our focus is on the agent and so the marketing we put out for our realtors should feature the agent, first and foremost. From personally branded directional signs, to postcards, Instagram and Facebook posts and retargeting images and banners, we put the agents photo and phone number on every piece of content.

Automated Marketing for Listings

Tech is a big buzzword for real estate agents in Austin, but what’s really important is automation, especially when it comes to listings. When an agent has a listing, we’re able to get every piece of branded marketing for that listing ready for every stage of the listing. An important part of leveraging a home listing is to make sure that the Austin realtor who is promoting the listing not only has the marketing at their fingertips but that this marketing can be deployed in an easy and efficient way. We make audiences in Google and Facebook and Instagram and that includes the agents contact list and every person that visits the agents websites, which we provide.

Agent Personal Website

We believe that a personalized website should be more than just an “online business card”, so we provide quality sub-sites that include IDX and blog information that agents can use to promote their listings and content and then retarget to their sphere of influence.

View one of our agent's website: https://michelegutierrez.spyglassrealty.com/

Real Estate Agent Tech vs Automation

The big buzzword in the industry today is “real estate technology”. It’s all you hear from the big box brokers these days talk about in terms of what real estate agents need these days. I would argue that it’s not the technology that is essential, it’s automation. Even the best Austin real estate companies talk about technology but very few of them talk about automation. We’ve automated Digital Marketing for our agents so that they can rest assured that the promises they make to their clients are happening behind the scenes.

LEARN MORE ABOUT TECH VS AUTOMATION

Ongoing Training

We want our real estate agents to have access to the best training available for real world situations that help our team shine. We're not talking about issues like "how many square feet are in an acre". We cover negotiation techniques, sales training, land use and contract changes. Many of the videos you see in Ryan's Realty Hack Facebook page were taken right out of our monthly meetings.

Social Media for Real Estate Agents

A big part of what we do as a company is marketing and branding. It’s been what put Spyglass Realty on the map and we’re constantly sharing best practices with our realtors as well as an online source for them to pick content to share on social media.

Graphic Design

We have templated design marketing for agents but we also have a full time graphic designer that can customize material for agents for farming and online marketing.

Farm Growth

We offer consultation on starting geographical farm for agents to use direct mail marketing and supplement that with social media marketing through Facebook and Instagram.

Home Staging Services

In order to win listings, you need to be able to differentiate yourself from the competition. Spyglass Realty has two full-time certified home stagers on staff and we offer this service, free of charge, to our agents when they win a listing. In addition to the marketing services, the offer of complementary staging services to a potential seller, can be the difference between getting a listing or not in many cases.

Lead Systems

For agents who don't have a full book of business, or agent that want to increase their business outside of their sphere of influence, we have hundreds of online leads come through our website each month and our agents have the option of jumping into the program as needed.

Accountability Groups

We offer 6-week accountability groups that are designed to have the people that join them support each other and act as accountability partners for the period that they are in these groups. We've found amazing results from the agents that attend these while not mandatory, these groups are available for agents that need the extra push to get past a hump in their business.

Amazing Company Culture

For many real estate agents, it's not just about the services or the tech, but it's also about being with a company that fosters growth, helps each other out, support them in the good and bad times, and has fun at the same time. We've worked hard to have a place where team members feel comfortable. We have monthly happy hours, weekly short video trainings, monthly meetings packed with great content, and off-site team building exercises. It's our commitment to culture that has helped us win the Best Real Estate Company to Work for in Austin with a #3 spot in the Austin Business Journal's 2019 Best Places to Work for our size category, #5 in the 2020 Best Places to Work in a new category and we were top real estate brokerage in this set of businesses.

AUSTIN REAL ESTATE AGENT FAQ

Our Technology

To maximize our productivity, we use the best resources out that will help us meet our needs as a company. Here are our tools:

· FollowUp Boss CRM
· Workplace by Facebook
· Bomb Bomb
· Mail to Print Portal
· Transactify Business Growth Measurement

SPYGLASS TECH TOOLS

Cory Mortensen

Cory has been with us for the since January. He has just been really killing it here at Spyglass. He went through our dynamic selling. and here's what he had to say, That was a great introduction to residential real estate and what it takes to just stay on top of things weekly. We had small, small goals in the beginning. And then each week, I think there was six weeks of its total. Where the call numbers we had to make got bigger and bigger. We had that large list to go off of and that was great. And then everything that she was talking about was really insightful because she started every meeting with a big mind. That piece, which is huge, and it's not really your typical humdrum mindset thing that you, anybody could kind of go into it was very personal, often.

Jeremy McHaney

The agent onboarding was great. I gotta say, just like a 180 from what I was doing to what I'm doing now. This is really real estate. You know, there are so many facets to it. I left looking to leave and get on to a new place that really helped me get some direction and where to go. And I finally found I mean, y'all have been great with providing the tools, the direction and the mentorship has been phenomenal. Having gone through that class, I feel way more confident, way more confident in my conversations and that is really helping me just build more relationships with people sound like a professional have the right tools.

John Crowe

Spyglass is a great place. I told Ryan even when I was at my previous job, and if I hadn't made that decision, and had I thought more about it in a couple years before, I would have actually considered Spyglass and maybe would have made a move then but it's a great place. People talk about culture, Ryan and agents and all the folks who will help here from the office administrative folks to marketing to every one of those other resources here. It's just it's a really good fun place to work and people. While you're grinding it out, you're having a good time they're successful here and that's a nice thing to see.

John McCarthy

I'm really excited about the opportunity because I get to focus on the company, on the business, on helping agents grow, on helping the business grow. I don't have the distractions of you know, my personal sales and those disruptors for me. So there's a lot I'm excited to implement put into place. Mentorship training, the agents I'm excited for, agents that are with our company, whether they've been in the business for a year, or five years, there's still a lot for them to learn. There's a lot of tools and resources within the company. So helping streamline, a source, source of support for the entire company.

If you're looking for a good lifestyle good real estate lifestyle. This is the place to be, that's and that's kind of how I felt that's why I'm so comfortable here you know, the agents are gonna be comfortable here. It's a lifestyle. It's a life of success, fun in real estate.